Culture isn’t an end in itself. It’s the engine that enables the business to win in the marketplace. In a successful organisation, it also shapes every aspect of the leadership conversation. And, if you get it right, it’s the one thing the competition can’t copy.
Culture shapes every aspect of the leadership conversation
Two strategic leadership questions will, in the fullness of time, prove to be just as important:
- How do we come out of a crisis stronger?
- What do we need to start to do today, to create the business we need in the future?
The majority of established businesses will find their way through a crisis. The winners – those who steal a march on the competition – will be those that seize the opportunity to build a more competitive business. Which, in turn, means measuring both the culture as it is today and the culture the organisation needs to support the emerging business model. The latter, a way to operate that delivers, at the right price, at the right time, what tomorrow’s customers want to buy – and how they want to buy it.
Culture isn’t an end in itself. It’s the engine that enables the business to win in the marketplace. In a successful organisation, it also shapes every aspect of the leadership conversation. And, if you get it right, it’s the one thing the competition can’t copy.
Pulling everything together; the container that allows diversity to flourish; the system that provides meaning and supports momentum; the performance platform that enables a winning value proposition – are described by one simple term: ‘Culture.’ The challenge? The culture conversation we have now will determine not only what is possible but, more importantly … what becomes possible!
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John O. Burdett is founder of Orxestra® Inc. He has extensive international experience as a senior executive. As a consultant he has worked in more than 40 countries for organisations that are household names. John has worked on organisation culture for some of the world’s largest organisations. His ongoing partnership with TRANSEARCH International means that his thought leading intellectual property, in any one year, supports talent management in many hundreds of organisations around the world.
