Culture doesn’t exist—at least not in the way we think it does.
Most leaders agree that culture is critical, but far fewer know how to manage it effectively. In fact, research shows that while 90% of executives see culture as a priority, only one in five organizations manage it in a meaningful way. Why? Because culture isn’t about mission statements or values painted on the office walls. It’s a living system that shapes performance, innovation, and long-term success.
In this episode of Talent Talks, host Rob Adams sits down with John O. Burdett, Founder of Orxestra® Inc. to challenge conventional wisdom and offer a fresh perspective on organizational culture.
What You’ll Learn in This Episode:
- Why culture is a system, not a set of values on a wall.
- How trust, leadership balance, and storytelling drive real cultural change.
- Why most leaders acknowledge culture’s importance but fail to act on it.
- The secret to hiring with tomorrow’s culture in mind.
This episode offers insight to leaders, HR executives, and decision-makers striving to create a high-performing, adaptable organization.
Listen to the full episode here:

John O. Burdett is founder of Orxestra® Inc. He has extensive international experience as a senior executive. As a consultant he has worked in more than 40 countries for organisations that are household names. John has worked on organisation culture for some of the world’s largest organisations. His ongoing partnership with TRANSEARCH International means that his thought leading intellectual property, in any one year, supports talent management in many hundreds of organisations around the world.