Career Transition & Outplacement
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The Top Six Career Transition Challenges in 2021
Everything, from global economies, to the way individual spend time each day has changed as a result of Covid-19. Smart companies are reviewing, and refining their business model, and dramatically changing the way they support employees and interact with their customers.
Prima has also responded to the Covid-19 environment by ‘reinventing’ outplacement delivery to meet the challenges and demands of career transition in this newly emerging employment market.
Below are the Top Six Career Transition Challenges that have emerged since the onset of Covid-19. Continue reading to find out more about Prima’s responses to these challenges.
1. Proactive mental health support
Prima’s career transition programs now provide unlimited psychological help for all participants and their families. As part of their program every participant has unlimited access to confidential consultations with one of the Prima EAP psychologists. Participants and family members also have unlimited access to the Prima EAP and mental health online resource centre. This allows participants to proactively manage their physical and mental health during transition, through access to Australia’s leading organisations and experts on a range of issues including financial stress, anxiety, depression, drug and alcohol dependency etc. The Education section includes regularly updated webinars, articles and videos on a variety of emerging mental and physical health issues.
2. Push technology to support adult learning
Our award-winning career transition technology (Design Award December 2019) has reinvented career transition technology to address the adult learning styles and career transition needs of individuals in the post Covid world. It provides information, instructional videos, links to career sites etc. directly to individuals’ mobile devices that is “just in time”, “specific to the individual” and “specific to the situation”. Prima’s push technology respects individual adult learning styles and promotes great individual engagement, better discussions with coaches at weekly catch ups, and faster transitions to alternative roles.
3. Future of work opportunities
Prima combines smart technologies, weekly newsletters about emerging opportunities, and individual coaching from some of Australia’s leading career experts to assist individuals to navigate the emerging career landscape. This allows individuals to match their current career goals and aspirations with appropriate future careers in sectors of growth. Where necessary, Prima also assists individuals to assess the “bridge” training for these identified roles and further “future proof” their careers.
4. Next generation coaching support
Prima attracts and hires the best coaches in Australia and NZ, and to meet the new challenges, Prima’s program structure has changed to ensure candidates get the high-touch coaching support they need. Our participants now have daily contact with their coaches and this approach resulted in reported greater levels of candidate support, increased optimism and reduced time between roles. Our new approach has also fostered the need for greater collaboration and education amongst the coaching group. This has increased their knowledge of emerging technologies and trends, promoted sharing of industry contacts and extended their knowledge of the emerging Australian market.
5. Real-time 24/7 reporting and accountability
Prima provides 24/7 real-time reporting on all participants. Reports include trend data and individual narrative reports. We provide tangible data and clients can hold us accountable for each employee outcome. At times of large number of retrenchments that could threaten the employer brand, overall company EVP is enhanced by proactive reporting, especially when the quality of the support can “filter back” to existing employees.
6. Pricing Models that reflect partnerships
It’s now time for outplacement firms to truly partner with their clients to support them in these difficult times. With real partnering behaviour, outplacement firms need to support their clients to maximise redeployment, provide innovative programs and flexible pricing structures while still ensuring that departing employees receive the comprehensive assistance they need, and company’s EVP and brand loyalty are preserved.
Career Transition & Outplacment Programs
The Executive Outplacement Packages are managed and delivered by a separate division of Prima Group. Executives are matched with the Prima Executive Lead Coach who typically has an extensive corporate career and has held positions equal to or more senior than the assigned participant. The coach provides immediate emotional support and ongoing mentoring.
Prima’s international research has demonstrated that for extended executive programs, the coaching experience is ‘greatly enhanced’ by the introduction of a ‘coaching circle’. This process introduces the individual to a number of Australian subject matter experts, industry leaders and valuable network contacts to further support the executive throughout the program. This approach ensures that all the participant meetings are relevant, sometimes thought provoking and challenging.
Through the combination of the Prima coaching circle, ‘just in time push notifications’ that are specific to the executive career goals and the weekly meetings with their lead coach, participant receives the most comprehensive executive program available in Australia today.
Manager and Team Member Program
The Prima Management and Team Member Outplacement Package takes great care to match the participant to the most appropriate coach, who typically has an extensive managerial career very often in the same industry. The coach provides immediate emotional support, practical help and ongoing encouragement.
During the program, the weekly one on one coaching meetings are complemented by daily texts, emails or phone calls that provide invitations to relevant webinars, financial health check, videos, EAP and mental health support, TEDTalks and instructional videos on resume writing, Indeed, Seek, Livehire, LinkedIn, and other key job search activities.
The participant also receives daily “job feeds” identifying appropriate roles that match their career goals, along with other resources and support that assist them to identify alternative career goals and opportunities, and re-training pathways to these opportunities.
These additional resources and learning opportunities are debriefed at the weekly 1:1 coaching meeting to ensure that the program and material are tailored to the specific individual needs. The extensive program above results in participants securing another role more than three times faster than Australian averages.