Posted on November 17, 2016 by BlueSteps Career Services
It’s worth investing time in developing and maintaining your online profile through executive networks. LinkedIn is the most widely used platform for professionals seeking to build their personal brand, increase their visibility amongst the business community and establish themselves as thought leaders in their industry, sector or field of specialisation.
Each year, as LinkedIn’s thriving global network continues to expand, having a searchable profile and online presence on the site is no longer optional; it is expected. Research shows that 80 percent of CEOs are now engaged online and are users of social media platforms; a figure which has doubled since 2010.
So, what is drawing global executives to LinkedIn, and why is it now a necessity?