The 7 Questions Every CEO Should Ask About Culture

Posted on September 5, 2019 by John O. Burdett
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Tony Hsieh, Zappos’s Founder – now owned by Amazon – preaches that an organization’s number one priority is culture. Brian Chesky, the co-founder and CEO of Airbnb, says, “It doesn’t matter how good your original product is, if you can’t build a great company around it, the product won’t endure.” When Satya Nadella took over as CEO at Microsoft, in 2014, he told employees that his highest priority was the company’s culture. He refers to culture as “the soul” of the organization. For a great organization, culture isn’t an abstract or vague concept … it’s real … it speaks to people. It’s not a competitive advantage … it’s a competitive imperative.

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About John O. Burdett

John O. BurdettBoth as an international HR executive and as a consultant, John Burdett has worked on culture initiatives with some of the world’s largest organisations.
He holds a Doctorate in Management Development and is a Fellow of the Chartered Institute of Personnel Development. John has authored ten books on leadership and organisation culture. His latest offering is the Talent Trilogy: TALENT (2014), TEAM (2015), and The Empty Suit (2016). John’s new book, the A–Z of Organization Culture comes out in early 2017. His books, articles and assessment tools are embraced by executives on five continents. His company, Orxestra Inc., enjoys a strategic partnership with TRANSEARCH International, a global, executive search firm.

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