We associate showering with waking up our brain for the day, so it’s no surprise that some of our best ideas are ‘shower thoughts’. I worked for a CEO who regularly called in with her shower thoughts for the day on her commute to the office. Most were simple, practical solutions to everyday business problems, with an occasional eureka moment… Archimedes would have been proud!
Research conducted by psychologist Dr Scott Kaufman for Hansgrohe (the bathroom hardware manufacturer) in 2014 found 72% of people have creative thoughts in the shower and “14% of people have showers with the only reason being to generate new ideas”. The study concluded “the feel of the water together with the tranquillity of the shower experience and being alone helps generate new ideas and fresh thinking”.
Literally, you can forget about having creative thoughts when you’re under the pump… a full schedule, working to a deadline, competing priorities and other disruptions all require focused thinking. Routine tasks (showering, regular exercise, gardening or even ironing) however, allow your mind to wander while you’re on autopilot. Actually these activities allow your conscious mind to process ideas that your subconscious has been problem solving in the background while you were focusing on the other tasks at hand. The scientific explanation – it’s a combination of dopamine released in a relaxed state of mind. “The subconscious mind has been working extremely hard to solve the problems you face and now that you let your mind wander, it can surface and plant those ideas into your conscious mind,” explains creative thinker and social influencer Leo Widrich on his Buffer blog.
Thought leader and cultural change commentator John O. Burdett links strategic thinking and workplace culture. In his book Myth, Magic, Mindset: a template for organisational culture change, Burdett says, “Our economic future lies in having a better strategy, a far greater ability to innovate and a culture that is adaptable.” Could your organisation’s strategy benefit from some shower thoughts? What about your organisational culture… Is it healthy, does everyone in the team align with it, how could you further nurture it?
So while you’re enjoying some downtime over the holiday period, allow yourself the extra time to lay in bed, watch the sunset or sip your favourite Sav Blanc. Cast your mind to some of the strategic objectives you’ve been trying to resolve during the year. You’ll be surprised how creative thoughts will emerge and solutions will surface.
Downtime assists us tremendously with clear thinking (maybe before the Sav Blanc). Use this time to consider your business structure, your organisational culture, the approach you might take with a difficult colleague, client, or even your Board. It is also a great time to give your mind the freedom for self-reflection and reset your professional goals for the New Year.
Have a happy, safe festive season and enjoy your break. On your return, let me know if you had any shower thoughts that helped you with articulating new ideas.