Building a strong employer brand

Posted on July 11, 2019 by AESC/BlueSteps Career Services
Article image: Building a strong employer brand

An employer’s brand has become a critical component of attracting and retaining top talent. Employers are updating their benefits to include perks like social gatherings to revamping severance pay packages in order to remain competitive and be viewed as an employer of choice. But what organizational components are necessary to build a strong employer brand? What factors should executives and boards be considering when trying to attract and retain executive talent? 

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About AESC/BlueSteps Career Services

AESC/BlueSteps Career ServicesSince 1959, the Association of Executive Search and Leadership Consultants (AESC) has set the quality standard for the executive search and leadership consulting profession. Its members are the leaders in executive talent and leadership advisory solutions. AESC facilitates diverse and innovative thinking in global leadership. World-class executive search and leadership consulting firms join AESC to demonstrate their deep commitment to the quality standard AESC represents and to shape the future of the profession. Business leaders worldwide retain AESC members as trusted advisors to minimize risk and gain competitive advantage in their industries.

The BlueSteps Career Management Blog is written with a C-level audience in mind on career management topics ranging from executive compensation, executive resumes, and interview tips to networking, executive job search, and gaining visibility as a professional in one’s industry. The BlueSteps Executive Search Blog links senior executive candidates to actual retained search recruitment insights from AESC member executive recruiters, BlueSteps career advisors and other guest writers.

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