Attraction – Making Talent Acquisition a Competitive Advantage

Posted on September 25, 2020 by John O. Burdett
Article image: Making talent acquisition a competitive advantage

Uncovering and then attracting outstanding talent is, for the majority of business leaders, the human resource equivalent of a wing and a prayer. This represents a huge talent acquisition shortfall. No matter the quality and level of investment in the rest of the talent process, the simple truth is you can’t hire talent you don’t attract.

“Attraction” starts with good research. With social media and AI destined to play an ever-bigger role and as algorithms get better, a good deal of that covered under the term “sourcing talent” will be automated…

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About John O. Burdett

John O. BurdettBoth as an international HR executive and as a consultant, John Burdett has worked on culture initiatives with some of the world’s largest organisations.
He holds a Doctorate in Management Development and is a Fellow of the Chartered Institute of Personnel Development. John has authored ten books on leadership and organisation culture. His latest offering is the Talent Trilogy: TALENT (2014), TEAM (2015), and The Empty Suit (2016). John’s new book, the A–Z of Organization Culture comes out in early 2017. His books, articles and assessment tools are embraced by executives on five continents. His company, Orxestra Inc., enjoys a strategic partnership with TRANSEARCH International, a global, executive search firm.

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