When business goals and company culture clash

Posted on October 5, 2017 by Thought Leadership
Article image: When business goals and company culture clash

Achieving sustained business growth is not an easy task, no matter the size of the company. The stakes are even higher when corporate objectives clash with the prevailing culture of an organisation. 

Business growth and profitability is the stuff of legends.

Companies that astound investors, employees and the business media with sustained or unprecedented expansion become the darlings of the global financial markets and the spotlight grows on the careers of the executive officers, non-executive directors and innovators who made it all happen.

It is not surprising, then, that we are all chasing the same dreams. Growth leads to new opportunities. New opportunities present the potential to change the things around us. And recognition enables influence on a scale sometimes unimagined.

Yet there comes a time in the development of any company – large or small, public or private – when the risk of significant imbalance between corporate objectives and company culture escalates and begins to threaten continued business growth…

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