Connecting with the Hidden Culture in Your Company

Posted on May 8, 2017 by Thought Leadership
Article image: Connecting with the Hidden Culture in Your Company

There remains a significant gulf between the kind of organisation many companies espouse and what their employees say they actually are.

Even inside some of the most successful global business enterprises, there is a hidden culture and social identity and energy that either complements the party line about the company’s missions and values or recognises it to be disconnected from the day-to-day operating realities of their work forces. This misalignment of people and priorities is both a threat and an opportunity for global leaders.

The management view – and that of the marketers, human resources and corporate social responsibility promoters responsible for effectively messaging corporate culture to create a unique business identity and attract top talent from the outside – is usually far out ahead of the reality known amongst those who occupy your office’s cubicle workstations…

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